The Visual Representation Of Invisible Information: How Do Different Visual Representations Of Invisible Information In Music Alter The Listening Experience?
Graphic designers often use Imagery and typography to convey a message in visual communication. In dealing with abstract information, it is the designer’s job to improve the quality of the presentation and inform people of the message in a simple, easily understandable way. The combination of the semiotic image and the rhetorical type enables designers to represent a “view” for people to “see” the information in a more tangible manner. Music is abstract and invisible compared to painting. A melody doesn’t come with a visual layer. It is a challenge for the designer to create a visual representation based on the audio layer of music. The study of CD packaging design in relation to its music provides a good scenario to explore the consequence and effectiveness of adding a visual representation layer to the invisible audio body. How do different visual representations of invisible information in music alter the listening experience? The findings provide a guideline of how visual representation takes place in dealing with abstract information. The consideration, analogy and technique that are involved in determining the visual and audio connection leads us to a higher level of understanding using visual representation as a methodology in visual communication.
Keywords: Visual Representation, Visualization, Invisible Form, Methodology, User Experience
Hoi Yan Patrick Cheung
Senior Graphic Designer, The Decision Theater and The College of Design